Kronospan Successfully Holds the 2024 China Distributor Executive Forum in Chengdu

Chengdu, China - Wednesday, 30 October 2024

On October 25, 2024, Kronospan hosted its 2024 China Distributor Executive Forum in Chengdu. Organized by Kronospan Group and hosted by Cloris, the exclusive distributor for Southwest China, the forum brought together leaders from across the group and representatives from China's seven regional distributors for a focused dialogue on the brand's growth trajectory and strategic objectives.

Held at Deberco Business Park in Chengdu's Wuhou District, the event highlighted recent corporate developments and the brand's forward-looking vision. Kronospan's CEO for the Middle East and China, Mr. Hayrettin Akgun Okay, along with Romania CEO, Ms. Oana Bodea, attended in person to discuss Kronospan's global strategic plans and the critical role of the Chinese market, underscoring the company's ambitions for worldwide expansion.

Mr. Andy Han, Business Director for Kronospan China, presented an in-depth analysis of the entire product range's growth path. At the same time, Ms. Kun Du, the Marketing Manager for China, outlined Kronospan's 2025 China market activity plan. The forum also showcased the new Kronodesign® series concept, which captivated attendees with its innovative approach to design.

Special guest and renowned Chengdu-based independent designer Kielo provided insights into the latest trends in Chinese home design, emphasizing the growing consumer demand for personalized options. Her expertise offered valuable guidance, helping Kronospan align more closely with the evolving preferences of the Chinese market.

This strategic forum strengthened Kronospan's brand presence in China and affirmed its commitment to market growth and innovation. As a key participant at Guangzhou Design Week from December 6 to 9, Kronospan will unveil a new range of imported panel designs tailored to Chinese households, delivering high-quality, sustainable options to meet local consumer needs.

Kronospan Group sincerely thanks its partners and end-users for their continued trust and support and looks forward to future collaborations in building a greener, more sustainable ecosystem for modern living.

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